Retailers are all looking for new, more efficient ways to drive sales into stores without diluting their brands using the megatrend of social media.

Apps are now available to allow Facebook friends to buy eachother gift vouchers from participating retailers which can then be stored on their mobile devices and redeem gives either online or in stores.  This is a genial marketing scheme that is very cost effective and entices customers to buy more things once they are inside the store or shopping online.

Yet another excuse for the younger generation to stop communicating and remain hooked to a screen.....